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OAL REGIONAL SALES MANAGER
The Lottery Office Regional Sales Manager (Lottery Office Key Chain Account Manager) is responsible for developing and implementing a strategy for growing the business in designated customers and achieving sales, profit and returns to good causes targets for the Office of Arkansas Lottery (OAL). This position is governed by state and federal laws and agency policies and procedures.
Class Code:
G044N
Job Grade:
GS11
Special Job Requirements:
None
Typical Functions:
Delivers the sales revenue and profit targets for designated customers; develops,
implements and reviews business strategies with key accounts or as directed.
Provides long-term insight based on market and retailer analysis, to inform both long-term sector and account planning.
Develops a thorough understanding of customers, generates key insights to drive strategic thinking and day-to-day activities, and provides and presents the business with key insights.
Manages the interface with designated customers to develop strong working relationships with key contacts at all levels in the customer’s organization, communicating sales and marketing strategies with individual customers.
Develops cross-functional relations within a customers organization across all levels and all necessary functions and facilitates relevant business-to-business functional networks.
Shares best practice with other members of the sales team to help develop overall sector and retail strategies.
Develops and presents the business with retailer strategies and reviews against agreed measures to demonstrate the effectiveness of the agreed plans.
Investigates key business strategies regarding lottery and merchandise marketing within industry standards and targets relevant business opportunities with existing and potential lottery retailers.
Coordinates feedback from peer groups and provides reports to commercial steering groups.
Manages and accounts for all customer spend and its effectiveness.
Performs other duties as assigned.
Knowledge, Abilities, and Skills:
Knowledge of state and federal laws, rules, regulations and requirements related to OAL
revenue operations.
Knowledge of OAL retail marketing policies and procedures and the local and regional marketplace.
Knowledge of retail sales marketing and promotional strategies and techniques.
Knowledge of Microsoft Office applications, including Excel.
Ability to establish and maintain effective working relationships with customers.
Ability to explain laws, rules, regulations, policies and procedures to customers.
Ability to research and analyze customer financial and business performance and develop and recommend solutions.
Ability to use Microsoft Office applications, including Excel.
Ability to respond to both internal and external requests for information.
Ability to coordinate customer interaction and sales and marketing strategies.
Ability to communicate orally and in writing.
Minimum Qualifications:
The formal education equivalent of a bachelors degree in marketing, public relations, business administration or a related field; plus four years of progressively more responsible experience in retail marketing and sales, public relations or a related area, including two years in a leadership capacity.
Additional requirements determined by the agency for recruiting purposes require review and approval by the Office of Personnel Management.
OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE.
Required Certificates:
None
Exempt:
E
