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OAL OFFICE CAMPAIGN COORDINATOR
The Lottery Office Campaign Coordinator is responsible for assisting in developing, implementing, monitoring multiple advertising and marketing campaigns, and promotional events for the Department of Finance and Administration (DFA) - Office of the Arkansas Lottery (OAL) Arkansas Scholarship Lottery. This position is governed by state and federal laws and agency policies and procedures.
Class Code:
P070C
Job Grade:
GS07
Special Job Requirements:
Required to travel up to 75% of working schedule, limited overnight travel.
Typical Functions:
Plans, coordinates, and executes multiple state-wide advertising campaigns and marketing activities for lottery product awareness, player education, retailer relations, and/or related contests or promotions at designated lottery events.
Identifies and develops promotional opportunities through Advertising, Product Development, and Sales Divisions to integrate lottery branding at special events working with lottery vendors, sponsorships/community that maximize promotional opportunities with media placements, signage, and other marketing elements.
Participates in the coordination of multiple comprehensive advertising and marketing campaigns and promotional plans to support new product launches.
Assists in developing and maintaining the annual advertising/promotional events budgets, including cost justifications, summary reports, task lists for advertising campaigns and marketing events.
Generates monthly reconciliations on expenditures, cost/benefit analysis for promotional events, products, and other promotional related activities as directed.
Performs other duties as assigned.
Knowledge, Abilities, and Skills:
Knowledge of special event operations.
Knowledge of marketing principles.
Knowledge of business practices and procedures.
Knowledge of basic budget preparation procedures, business operations
plan development, and related techniques.
Knowledge of Microsoft Office applications, including Excel.
Knowledge of principles and practices of public administration.
Ability to establish and maintain effective working relationships with internal staff and external customers.
Ability to work independently.
Ability to plan, organize, and coordinate work assignments.
Ability to work successfully with vendors, promoters, stage managers, and the general
public.
Ability to research, analyze, and evaluate data relating to advertising campaigns, special
events, and/or promotions.
Ability to prepare correspondence and reports.
Ability to consistently meet daily, weekly, and monthly deadlines.
Ability to communicate orally and in writing.
Minimum Qualifications:
The formal education equivalent of a bachelors degree in marketing, advertising, sales, event planning, business administration, or a related field; plus two years experience in special event programming or related area.
Required Certificates:
Must possess a valid Arkansas drivers license.
Additional requirements determined by the agency for recruiting purposes require review and approval by the Office of Personnel Management.
OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED
Exempt:
E
