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DHS DIRECTOR OF PUBLIC RELATIONS

The Department of Human Services (DHS) Director of Public Relations is responsible for overseeing the complete management for all internal and external communications for

Class Code:

P004N

Job Grade:

GS12

Special Job Requirements:

0

Typical Functions:

Coordinates events for reporting information to media personnel. Serves as the primary emissary for the department by responding to inquiries from media personnel and trains existing subordinate departmental personnel. Develops communications strategies for the department including monitoring all outreach contracts, functioning as the outreach consultant for all departmental divisions, and documenting departmental information for both internal and external distribution. Develops procedures for maintenance of the departmental image by evaluating advertising and promotions programs for full compatibility with all public relations efforts, as well as managing external operational activities supported by the department in an attempt to guarantee public attention through the media without direct advertisement. Develops procedures for proper expenditure funding transactions including establishing the final objectives for funding solicitation, ensuring policy compliance for the collection and safeguarding of funds, and controlling the disbursement of these funds. Establishes relationships with relevant state government officials, and utilizes affiliations to formulate regulations pertaining to public relations programs. Performs other duties as assigned

Knowledge, Abilities, and Skills:

Knowledge of strong organizational management techniques. Knowledge of operational methods utilized by the media. Knowledge of processes utilized for publishing documented material. Ability to access and optimize the use of media advertising services. Ability to design advertising layouts for the purpose of displaying new applications. Ability to develop and maintain constructive working relationships. Ability to convey information to subordinate personnel using visual and verbal methods. Ability to represent numerous types of interdepartmental personnel.

Minimum Qualifications:

The formal education equivalent of a bachelor’s degree in public relations or communications; plus five years of experience in public relations or communications operations and administration, including two years in a managerial or supervisory capacity.

Required Certificates:

0

Exempt:

E
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