Supervises marketing, communications, and administrative staff by interviewing, hiring, training, assigning and reviewing work, and evaluating performance. Develops and manages the division’s marketing program, including overseeing its annual advertising plan utilizing websites, print media, radio, television, and public information. Evaluates the business and accounting practices of revenue facilities’ performance. Advises state park director regarding the division’s revenue operations, merchandising, and suggested changes for improvement. Notifies park management of problems detected and advises on methods of correcting problems, increasing sales, and controlling expenses. Analyzes reports on sales, profits, costs, and merchandise inventories in order to evaluate the business and accounting practices of the facilities and detect problems. Writes, implements, and interprets policy and procedures for fiscal management of park retail facilities. Develops and presents training programs for park management on administrative procedures and marketing techniques. Participates with senior management in interviewing and selecting uniform personnel, facility managers, and other staff. Oversees the gathering, compilation, and computer entry of data for revenue operations reports. Performs other duties as assigned.