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ACOM AEDC MRKT & COMMUNICATIONS DIR
The Arkansas Economic Development Commission (AEDC) Marketing and Communications Director is responsible for overall management of the division, acting as spokesperson for the Commission under the direction of the Executive Director, and serving as the primary liaison to the advertising agency of record, and as liaison to the Governor's communications staff. This position is governed by state and federal laws and agency policy.
Class Code:
N084N
Job Grade:
GS15
Special Job Requirements:
0
Typical Functions:
Manages all internal and external communications of the department including press
releases, media advisories, internal newsletters, external newsletters, and email
announcements to staff regarding department news; manages and oversees the
department web site, approves content changes, and works to increase visibility and
accessibility worldwide; develops and writes speeches for the Executive Director for each
separate venue of appearance and oversees preparation of briefing notes to each unique
appearance.
Acts as primary liaison to the press through direct contact with news editors, reporters, and
photographers, fielding all media inquiries, and acts as department spokesperson for print
and television.
Acts as primary liaison to the advertising and public relations agency by overseeing and
managing all relationships with the advertising agency, leads a team of creative specialists
to design, create, and implement award-winning television, radio, and print advertisements,
manages strategic and tactical planning for all advertising and public relations plans, and
keeps the Director briefed on all aspects of strategies and tactics.
Acts as liaison to the Governor’s office communications staff, keeping their office up to date
on any press issues which may arise at the agency.
Assists companies in public relations and event planning, helps to create press releases
and media advisories, works with local and national media to get press coverage of events,
and acts as a resource for vendor information.
Manages the daily operations and budget functions of the Marketing and Communications
Division; approves contracts, purchase requests, travel and reimbursement requests, and
approves/disapproves a variety of actions/policies/procedures/recommendations;
Coordinates work assignments and monitors projects.
Performs other duties as assigned.
Knowledge, Abilities, and Skills:
Knowledge of the principles and practices of journalism, communications and event planning.
Knowledge of state budgetary, and purchasing procedures.
Ability to supervise a subordinate professional and administrative support staff.
Ability to write and edit.
Minimum Qualifications:
The formal education equivalent of a bachelor’s degree in marketing, advertising, communications or journalism; plus eight years of progressively more responsible experience in an industry or economic advertising/public relations/communications field, including four years in a professional managerial capacity.
Required Certificates:
0
Exempt:
E
